Betsoft finalizes deal with Lucky Days casino - IAG

Monday 3rd February 2020

Rapidly growing online casino Lucky Days has signed up to access Betsoft's award-winning portfolio of products, including new release "SuperSweets" and "Take the Bank", in a move designed to further drive customer traffic.

Targeting the Finnish, German, Norwegian and Japanese markets, Betsoft said the Lucky Days business model "sits well" with its global content strategy.

The agreement covers many key titles from Betsoft's growing portfolio of video slots including the addition of table games later in the year.

"We are delighted to have Lucky Days on board with Betsoft," said Betsoft Marketing Director, Annamaria Anastasi. "They are precisely the kind of successful and entrepreneurial operator we look to partner with for the long term."

Andre Swedberg, CPO Lucky Days, added, "Since the inception of Lucky Days, Betsoft has been a target content provider to offer to our players. To create a portfolio in today's industry requires both legacy titles and new and unique game features to drive the product forward."

Betsoft's full portfolio of titles will be available to demo at ICE 2020 on stand S3-312. To book a meeting, contact [email protected]