Betsoft signs new deal with Romania's Platinum Casino - IAG

Tuesday 12th May 2020

Betsoft Gaming, a leading provider of high-quality iGaming content, has partnered with Romania-based Platinum Casino. The agreement will see the integration of a wide selection of Betsoft's top-performing titles on the online casino in order to create differentiation for the casino in a crowded market and engagement with an increasingly sophisticated demographic.

Having identified specific features that create and retain customer engagement in its home market, Platinum Casino is look to Betsoft's portfolio, as well as its brand capital, to appeal to its target audience.

Betsoft is licensed by the Romanian National Gambling Office and is focused on its strategy of working closely with key players in highly regulated markets. Platinum Casino is an established operator with over 10 years' experience in its home country. Its online division has been licensed since 2018.

"Partnering with Platinum Casino is another exciting move for us," said Betsoft Sales Executive, Francesca Raniolo. "Our portfolio is broad enough to ensure that operators in specific regions can prioritize particular themes or features which appeal to their market and ensure player loyalty. We are looking forward to a growing partnership with Platinum Casino."

Source

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