How to switch casino players to a sportsbook with TVBET games - IAG

Sunday 19th January 2020

Modern betting shops exist in a time when the player is asked to select among hundreds of online platforms available in almost every corner of the world.

The gambling sector depends not only on IT solutions, but also on the offering. With that in mind, it's not hard to imagine a fierce competition there, especially considering all the restrictions and pitfalls getting in the way of progress and blocking professional activity on various levels. Hence, a sportsbook must search for new strategies and techniques to attract new customers and retain old ones.

Regarding the competition in product lines that sports betting operator have, how do you increase the audience and its number of bets if you have already reached a high level? Nowadays, betting shops tend to come up with loyalty programs, promotional events and gaming policies designed to draw the attention of new customers. However, these vital steps are of no use unless you have a ground-breaking recipe applied - an innovative and multi-functioning technological platform.

But if we consider user involvement of other segments, there's a big audience favoring slot games or other fast and easy-to-understand casino games. The activity of such players could have a significant impact on an operator's GGR. So would that audience be interested in switching to a sportsbook? Perhaps, the answers are out there.

New players segment for sports betting

When it comes to a gambling sector, there are a whole bunch of players showing a preference for online or land-based casinos. The TVBET team discovered that winning recipe for catching the fancy of such an audience and acquiring new customers lies within live-games integration.

There are several reasons why casino players don't switch to sports betting. First, we're talking about the high dynamics slot games possess. The second factor is simplicity, which is why such players prefer to spend time playing games that are easy to understand.

Speaking of sports competitions, analysis and knowledge play an important role, while casino entertainment is created on a totally different basis. Finally, a wide range of jackpotsand bonus programs attracts players, providing them with the unique gaming experience.

Therefore, such well-known live lottery games as TVBET offers form a bridge to betting operators for other user segments. The B2B provider's content is represented on the platforms of 100+ operators worldwide. Players can enjoy betting on 11 well-known games such as PokerBet, BackgammonBet, WheelBet, Keno, 7Bet, Lucky6 and others.

Alongside the familiar options of betting on events, a multi-level jackpot system is granted for TVBET players, not to mention the presence of attractive dealers all dealing in real-time. According to providers' data, a medium-sized bookmaker can increase its revenue by up to 30% through the games' integration.

Growth potential for a sports betting operator

It is profitable to cooperate with the provider of live games. The content allows companies to reach a new level in the number of bets compared to competitors. According to TVBET, the share of its games as a percentage of the the total number of bets of the company's partners reaches as high as 25% to 30%. Realizing the fact that a third of the volume raised through demand for live-games, it's wrong to ignore them.

Moreover, by integrating the company's fast live-games, a medium-sized sportsbook or casino can grow from zero to almost half a million bets in just six months. The experience in working with partners proves that this is possible based on their own figures. Such an enticing product leads to commercial success. According to TVBET, their top partners' GGR reaches up to €500,000 monthly.

It is therefore evident that those bookmakers with the additional products offered by TVBET are 10 steps ahead of their competitors to date.

The TVBET team will be present at ICE London on stand S3-240.