The Role of Aesthetics in Modern Online Casino Gaming - The Koalition

Thursday 3rd December 2020

In the world of console gaming, the genre has long been a key influence dictating gamers' habits. Some of the most popular gaming genres that have stood the test of time include platform, puzzle, adventure, fighting, and sports. And within each genre, game developers arrive at a particular aesthetic for each title to help the game stand out from the crowd. For example, some classic platform games, like Tomb Raider, boast a lifelike, suspenseful quality, while others, like Super Mario, are more playful and off-the-wall.

The combination of genre and aesthetic is what gives games their identity, and it's a similar story in other entertainment industries. In this article, we will examine the role that aesthetics across casino gaming genres to help market each title.

In console gaming, developers must strike a careful balance between genre and aesthetic to deliver a product that is appealing. Some genres better suit more serious aesthetics, such as fighting games, while puzzle games are more typically playful, utilizing bright colors.

However, there is much more adaptability in modern casino gaming, which is partly due to the adaptability and versatility of the games. The game of bingo is a perfect example as it features very simple rules and a straightforward user interface.

Those who play bingo online can expect to select from a range of themes and aesthetics, but at the center of the majority of titles is the same game they know and love. Here are some of the most popular themes and aesthetics utilized in bingo and other areas.

By its nature, online casino gaming is a very future-facing industry, with new technology constantly being utilized to deliver a more exciting experience to the player. So it's no surprise that so many of the sector's games utilize a futuristic theme to engage with users

There are plenty of examples of the genre in action in the casino gaming sector, with the Neon Diamond slots game offering a unique mix of neon pink and blue with Egyptian iconography.

For generations, traditional console games have explored futuristic themes, with classic arcade titles like Space Harrier and Streets of Rage both forecasting a chaotic future to players in the early to mid-1990s.

The historical and mythical aesthetic perhaps offers the antithesis to the futuristic theme explored above, with these games transporting the player thousands of miles into the past, and often into a fantastical land.

Greek mythology features heavily in the games, with Zeus lending his name to many titles, while Roman, Egyptian, and Viking civilizations are also depicted on screen in some of the latest slots and bingo games.

Historical themes play a key role in console gaming too, with mainstream titles like Bioshock Infinite transporting players back to the turn of the 20th century and featuring a Steampunk vibe. Advanced graphics on modern consoles help deliver a realistic experience.

Sitting alongside casino and console gaming as one of the giants of digital entertainment is TV, which itself has undergone its own evolution through streaming platforms like Netflix and Hulu. TV itself also lends some of its biggest franchises to casino gaming.

Hit quiz show Deal or No Deal is a hugely popular modern casino game, adapted for slots and bingo, while reality shows like America's Got Talent have also been transformed for the platform. These kinds of adaptations help the shows' cult followings enjoy their favorites in a whole new way.

Traditional console gaming has also seen its own fair share of TV franchises adapted over the years, although the results have been a mixed bag, with many players left disappointed by the lack of on-screen action.

As you can see, much like in traditional console gaming, aesthetics and themes play a key role alongside the genre of titles in delivering an enticing and engaging experience to modern players. It's likely that combination will continue to bear fruit for years to come.

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